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Social Media Marketing And SEO

The digital world is an increasingly crowded but mandatory field that businesses owners must play in. As a Tampa business in today’s world it is now not enough to just have a website and Tampa social media marketing strategy, you also must employ a comprehensive search engine optimization plan. For this reason, the smart option is to work with a company, like Webhead Interactive that does both.

Webhead social media strategies are designed in a way to complement their SEO work. This way each end of the marketing spectrum maximizes the work of the other. The result? More traffic to your site and more customers to your business. Tampa social media is a very crowded field. Most businesses are active on one or more of the popular social media platforms, such as Facebook, Twitter, YouTube, even Pinterest and Instagram. For this reason it is important that your business not just be active in your Tampa social media marketing, but also be found through comprehensive SEO efforts.

Webhead Interactive, known as not only a top rated Tampa SEO company, but also the premier Tampa social media marketing agency, has the experience and expertise necessary to help businesses reach their market audience through a fully integrated and optimized social media management strategy. They work on multiple levels to be able to not only help your customers find you, but also interact with you through your social media channels. Since Webhead social media doesn’t just focus on one aspect of your digital marketing, but instead takes a 360 approach, they far surpass the impact of other social media companies in Tampa. Quicker, more powerful results and a proven track record of success.

As the leading full-service Tampa social media agency, Webhead Interactive will help you identify how your business and brand can benefit from an optimized social media presence. An example of some of the services they offer and might recommend include; custom Twitter, Google+ and YouTube backgrounds to help you promote your brand, Facebook timeline design and implementation to increase visitor click-through rates, Pinterest set-up and board strategy, content distribution and sharing strategy to maximize exposure and much more. They will also help you with your digital and social media promotional advertising strategy to further encourage engagement and fan development.

In order to make sure your Tampa business is found by the customers that are looking for you the best strategy is to maximize your online exposure by using both social media marketing and SEO as part of your communications strategy. By choosing a company like Webhead Interactive and Webhead social media, you know you are working with a team that understand and excels at both. The author has an immense knowledge on Tampa social media marketing. Know more about Webhead social media, Tampa social media marketing related info in his website.

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How to Start an Online Travel Agency Working From Home

Have you noticed that there are not many store front travel agencies these days? I guess it may have had a lot to do with the fact that many people are using their computer to book their own flights online. Also, after the disaster in New York on September 11th, people were scared to travel and a few years ago, a couple airlines lay off their workers and caused a slow period in the travel industry.

However, I think the main reason is the comfort of booking a flight from your own personal computer that fascinates the consumer to a do-it-yourself attitude. In lieu of this fact, it is apparent that an online travel agency is a good idea for a business opportunity to assist these consumers with trip planning and other customer service issues that they may still need.

There are two types of home travel businesses:

· Referral travel agencies

· Booking and selling agencies

A Referral travel agent is the easier of the two because all it requires is a word of mouth advertising to guide the customer to the online portal where they can book their flight. It is also a relationship business because the referrals in most cases come from family, friends and associates first.

The referring travel agent is compensated with a paid commission, which is decided in advance by the agency to which the referral will go. It is easy to be an online travel agent because it only requires handing out business cards, flyers and maybe placing online ads. There is no immediate contact with the customer unless it is someone who needs additional questions answered. This can be done on a part time basis until the full time income is replaced, then anyone make the transition to a full time business.

The booking and selling agencies fall into a category of only one travel agency. Since we have already confirmed that these agencies are not so popular anymore, we will only concentrate on the referring travel agent.

A referring travel agent does not need to know too much in-depth information about the specific travel details. All they do is to direct people to the website where they book their own flights and get help directly from the airline. In the case of the booking and selling agencies, they have to do the hard work of finding out all the information for the customer, which can be quite time consuming.

If you are considering the opportunity that is open to being a referral travel agent, be sure to find out if the company is stable, if they provide adequate customer service, what the compensation is, can you work full time or part time, do you need any special training, and is it something I can recommend to others with confidence.

One of the perks of being a referring travel agent is that you can work from home, you work on your own time, you get free trips called FAM trips, you get to travel first class, you get discounted air fares and priority baggage claim.

Once you have decided to pursue a travel business opportunity, make sure you treat this as a real business. Get a business name, if possible and a tax identification number. Keep good records of income and expenses because this business is tax deductible. Your vacation trips can be tax write offs if you use it also to refer travel to others.

I would also suggest that you choose a travel category and learn as much as you can about it and specialize in that category. An example is cruises or honeymoon packages. With cruises, you can target the baby boomers who love to take cruises and for the honeymoon packages, you target anyone you know who is thinking or planning to get married.

Let your enthusiasm about this travel business be infectious to everyone you meet. Make sure you take some vacations that you can talk about or suggest to your clients. Educate yourself and take this business seriously.

6 Mistakes That Can Ruin Your Online Travel Business

Travelling is one thing that you may find common in everybody’s hobby nowadays. In fact, it is a passion for many. People are getting busier and stressed out with each passing day. And traveling is the only thing that can help them to cut off from their busy schedules and get a bit relaxed. As a result, more and more people are in continuous search of online travel businesses that can help them plan their dream holidays. This has led to a massive rise in the competition in the travel business industry. You have to be distinctive to make your online travel business a success.

A considerable amount of work goes into setting up your travel business, enhancing the showcase, and getting the desired number of customers. And a few mistakes here and there can ruin your venture even before starting.

Here, are the most basic mistakes that you must avoid or it might kill your online travel business even before it takes off:

1. Not offering complex travel services
People can easily plan their routine point-to-point tours or trips with the help of the Internet. What they need is someone to help them plan their trips with varied & complex requirement combinations. You must allow the customers to create and plan their travel packages as per their convenience. Providing regular travel packages will do no good to your online travel business but will instead lead the customers to continue planning their trip on other travel websites.

2. No prompt support
Customer satisfaction is the first & foremost requirement in the travel business. You should be within your customer’s reach at any point of time. Yielding prompt support to your customer’s queries & complaints can save many of your customers from moving on to other travel portals. Try giving quick solutions and clearly mentioning all the instructions can help your business from getting bad reviews on Google & other social media platforms.

3. Poor user interface
It’s very simple: “People buy what they look at and like”. So, it becomes necessary to have an attractive and engaging user interface. Customers should be easily able to traverse through your travel portal and get all the things they want. Your travel portal needs to have a simple yet classy design with an appealing call to actions, appropriate sorting filters and easy payment & checkout options. All these will help the customers to take up your proposal at the most opportune time.

4. Not having a Unique Selling Proposition (USP)
There are numerous travel websites on the Internet. Following the same strategies like them won’t do any good to your business. It’s tough to beat them & move forward. At this point, you need to have a Unique Selling Proposition (USP). USP is the thing that differentiates you from the rest of the crowd. This means that you need to deliver something that none of the businesses from your niche does. For example, you can transform your business message to sell expert advice & personalized services rather than some deals, offers & discounts.

5. No promotions or marketing
Promotions or marketing is the best way of reaching out to your target audience. Most of the travelers start searching online or on the social media platforms before planning their trip. Lacking marketing and promotions will make you lose some of your potential customers. You can hire an Internet marketing company to do this task for you.

6. Lack of personalization
People don’t like to spend much time browsing all the options. They prefer websites that provide them with relevant suggestions as per their needs and interests. In this scenario, personalization can help you. Personalization allows you to learn about each customer so that you can suggest relevant solutions aimed at their needs and interests like What is their budget? What hotel brand do they prefer? Are they flexible with their dates? etc.

By doing just a bit more than your competitors, you are sure to stand ahead of all the other online travel businesses and guarantee that you have a continuous flow of travelers for quite a long time to come.